Flash is the thing here huh?
Flash is the thing here huh?
Out of context: Reply #16
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- harlequino0
"But just wait until they want to SELL something, I think their minds may change. "
Don't mean to bust your chops dude, but what exactly do you do? I can tell you I've sat and gone through metrics with research showing campaigns being more successful launched in Flash than in another delvery format. It all depends on the demographic and target audience.
Flash is a delivery tool for content. That's it. When selling content or product, it's all about developing your strategy based on target audience. No brand or campaign strategists actually sit around and say "oh we should get away from this flash crap, it's so 2001." It comes from the target, and then how everyone wants to execute the creative.