New STV ident
Out of context: Reply #37
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I'll agree that the logo works well with the way its been implemented in the idents and it really is a good 'scottish' feel, the colours suggest heather and tartan, as do the shapes and they are also the scottish flag.
The logo though is absolute pants.
The production of the actual stings looks like something straight from the late 80s or 90s. Seriously!
Compare it to the sort of wow factor that Channel 4 and BBC have in their stings. Yes, they pump MAJOR money at their stings, but that money is absolutely pissed down the drain by a big agency.If these kind of jobs were given to a smaller company they'd charge the same (if not cheaper) and bust a gut to get something that would equal the identity of the likes of bbc, four and five.
I agree chossy, as much as i know the previous one looks like a ripoff, the tv ads were nice, modern and quite scottish - showing people doin everyday things and passing about the logo in all sorts of situations, locations and weathers :)