House of Jackie Brown
House of Jackie Brown
Out of context: Reply #9
- Started
- Last post
- 9 Responses
- caspar_v0
Yeah, we thought a lot about the amount of / style of fonts used. It certainly goes against the grain in terms of typographic lore. Less is definitely more in that realm, but given the collage nature of this site and the eclectic nature of the 10 different styles within the swimwear line itself, we felt the number of fonts used was necessary. You know, in the way they might be on a photocopied punk-rock flyer from that era. We also felt the synergy between the brand font & the neon font was a good one & toned down that concern a little more, to boot.
The more you look around the site the more I think it starts to make sense. Each typeface has its own place & none none could have done an adequate job of replacing the next.