Illustration representation
Out of context: Reply #10
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"All said, reps don't bring in that much work in general and you can't count on them to pay your bills".
This is true. Also, many big agencies will use their roster as a means of bolstering their income. I had a very well known UK agent when i started out. They had over 200 people on their books. They charged a basic £1500.00 per annum for 'essential marketing' and they also did a hard sell to get artists to pay about £3000.00 per annum to take space in an illustration annual.
The thing is, they sell you the space at a premium and get a big discount for booking bulk space. When you tell them you aren't interested in being in the book they tell you that your chances of getting work are severely limited by refusing to go in the book. The message between the lines is that if you don't play their game they wont bother puting you in the agency portfolio.
You do the maths on 200 artists paying 3k each to go in an illustration annual on top of a basic 1.5k a year per head.
Before they've even got a commission in, they have made about 350k off their roster of artists.