jack in the box redesign
jack in the box redesign
Out of context: Reply #31
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- monospaced0
The original logo has a funky feel to it that was in style decades ago, felt dated for a generation, and now has the potential to be updated today. Current trends toward "retro" type styles would have pushed me to update the existing mark instead of starting from scratch. I hate to say it, but when the signage is up on the storefront, it's now forgettable. The old mark had serious equity.