Kerning advice

Out of context: Reply #28

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  • Scotch_Roman0

    Type such as a tagline beneath a logo, which will be reproduced at small size on most occasions, benefits from open tracking, rather than tight. Tracking actually affects legibility more than point size, to a certain degree at any rate. I think you'll find that scaling that logo down to a typical size range with render your tagline utterly illegible.

    If you love the type, keep it, although in my opinion Avant Garde is a weak choice of geometric font. Even Futura is better than Avant Garde, and I have never liked Futura's forced geometry.

    Again, your concept is weak and ambiguous and you aren't open to input, so I don't know why I took the time to offer type advice.

    • get me those crops instead of explaining these things to strangers. Hurry up, i want to go to the pub.
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    • im open to input im also allowed to reply I like AG cause of its Circle/Rectangle/Tri... Geometry works well with the logo, and the logo means what it means.
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    • go ahead to the pub. You'll have them when you come home. Unless you didn't want to work afterwards, in which case gimme an hour.Scotch_Roman
    • gimme an hour.Scotch_Roman
    • canĀ“t await to see your guys work... I bet the site will be awesomeMau
    • Sure hope so! :)Scotch_Roman

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