Site Crit 2

Out of context: Reply #22

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  • neue75_bold0

    The bottom line is that it doesn't feel inviting for proper creatives... I think the client has the opportunity to do something less 'out of the box' here to actually engage good content/creatives...

    The design/structure itself isn't that bad, but I'd lean towards a more stoic approach, less of the moment...

    As for the stock images, I'd probably drop them and if you need something, pitch them on doing a relatively cheap photoshoot based on real people that would or have used the service... Just something other than typical stock imagery... Even just type would work, considering in essence it is all about text...

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