Tropicana Rebrand Fail
Tropicana Rebrand Fail
Out of context: Reply #37
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- BonSeff0
http://www.subtraction.com/2009/…
"“Arnell said the team was instructed to use “Obama-esque design language that was clear, simple and profound.” This meant placing the words: “100% orange pure & natural” front and center.”
Oh, is that what that meant? I love me some BarryO, but as a designer, if your boss ever tells you to “Obama Up” your design, tell him to Bush Up his strategery. "