What's the point of 2 web design routes?

Out of context: Reply #9

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    Are talking about the aesthetics / look and feel of the site, or the site's actual functionality and structure?

    If you're talking about the later, I'd argue that this type of structure is built around the needs of your client's users and isn't up for so much debate.

    Perhaps it's better to consult with your client a few times, on route to producing your one killer design? This way they feel like they've had involvement in the process, and you can rest assured that they realise what they're getting (and are happy with it).

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