Rationales
Rationales
Out of context: Reply #6
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honestly, i'm a designer, but i think all that artsy fartsy rationalization of what a logo means is total bollocks. most of the time it's forced and no one cares anyway.
when is the last time someone sold something or gained a client because their logo represented Unity... or anything else for that matter.
- Pepsi? I don't know. Some marketing folks buy into all that crap. Personally I hate it.5timuli