Engaging brands
Engaging brands
Out of context: Reply #4
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- kelpie0
the whole myth and cult of the Pepsi challenge was genius brand marketing, it nearly scunnered Coke completely way back when.
- haha, I took the pepsi challenge and fucking nailed it.Jnr_Madison
- People started clapping and everything.Jnr_Madison
- thing is they don't so sip test anymore because they're completely unrepresentative. they give people packs to drink at home.kelpie
- ...at home. Coke shite it when their own sip tests came back pro pepsi and no one thought to wonder if maybe, just maybe...kelpie
- ...Pepsi only wins cos its sweeter, and people react to sweetness in sip challenges. idiots, cost them millionskelpie
- I have been on both sides of the fence but you can't beat ice cold coke from a glass bottle.Jnr_Madison
- Michael Jackson + Sip test mythology = massive WINkelpie
- *sips from ice cold glass bottle of coke.Jnr_Madison
- I like pepsi too, but at that time Coke actually redesigned the drink to lose its sharp taste just because of the pepsi challenge.kelpie
- Fuckwittedness of a magnitude rarely seen in the soft drinks sector ;)kelpie
- Yeah, I remember that, what a massive fuck up having to change back so soon after.Jnr_Madison
- There was a prog on the TV about that not long ago, pretty funny.Jnr_Madison
- yeah, too funny. what a bunch of corporate retardskelpie