the good/ bad old days
Out of context: Reply #62
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fate, your argument is frustratingly simple and cloaked in a petty vagueness i can't help but try and cut through.
to speak of the old: it's only relatively recently that the graphic designer became distinct from the printer—a new craft born with its necessarily primitive toolset. and within these limited means, the richest and most thoughtful considerations of this new industrial (typo)graphic form were articulated. graphic design aligned with a revolution in art & culture in general. ideologies were clear, as were their aesthetic manifestation—epitomized by the constructivists, futurists and bauhaus.
(...)nazi propoganda(...) then came swiss and american international-style streamlining, corporatizing tendencies of new consumption which were formally defined by clean lines and catchy slogans. logos/advertising were given the new helvetica-style white-wash which sanitized and applied itself across our collective capitalist psyche. then some real democracy, DIY, punk, and the last of our avant-gardes as representing the culmination earnest graphic demonstration.to speak of the new: doesn't everything simply then follow from the past? and besides some unsuccessful (and vitally ugly) steps towards a deconstructed-post-modern-aesthe... what new forms has your PC given us which so totally negates what came before? the aesthetics of post-desktop-publishing graphic design do not inherit but homogenize the history of it's own ideas. misinterpreting out of laziness and stupidity. (just like you)