the good/ bad old days
Out of context: Reply #53
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- Horp0
Modern design spews and pours out incessantly. Its just pixels, it takes nothing, costs nothing, doesn't take any effort to do it, change it, disregard it, shelve it, translate it, mutate it, reference it, copy it, distort it, treat it, make it more, less, old, new, colour, monotone, whatever, just spill it, pour it out, keep it coming, its like vomit.
You really had to get it right first time when it wasn't all virtual inside a TV screen. If you were going to draw some display type, fuck man, you HAD to know how to draw it right first time becuase if you fucked it up, there was no command Z.
Maybe this is why to you Fate, pre-digital design doesn't seem to be as inventive, as dynamic and exciting as what you enjoy about today, but look at the early work of Neville Brody and consider that he was creating typefaces on the fly, on paper, for monthly issues of The Face magazine, and evolving them by hand and eye co-ordination in each successive issue so that they mutated in and out of legibility for the enjoyment of the regular readers. He was doing by hand what many people could still not do with any flair on the best software today.
I hate to be a miserable old curmudgeon, but I still believe that the best designers are the ones who have an understanding and a respect for where the discipline has come from.