running a design shop

Out of context: Reply #5

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  • Tungsten0

    I can't speak for designers, but when I'm shooting a job for a client I do this....and I admit it's totally unethical, but it works when the client isn't on set and we are sending test shots through e-mail....
    I'll set up the shot the way I want to (even if it's not following the exact art direction) and then I'll make an obvious error on purpose.
    They will usually ignore everything else except the obvious mistake and ask me to change it...... I happily change that and still get what I wanted in the first place. They feel good because in thier mind, they have been exercising some creative control. In reality, I'm controlling the creative and turning the project into something that I might actually want to put in my portfolio. This may sound crazy, but if it's done in a very subtle way it can be really effective... I think this could probably apply to designers as well.

    • lol, good strategy
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    • it's fucked up but it really works.Tungsten
    • http://en.wikipedia.…THA
    • Haha, I don't think it's that bad. You're giving them what they NEED, not what they THINK they need.gramme
    • that's brilliant, but do then think you're less professional because you made such an obvious mistake?
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    • Gramme said it right. Client doesn't really ever know what they want.monospaced
    • oh whatever....thats not unethical at all...thats just demonstrating an understanding of psychologypowertoni
    • when you bend over backwards to give a client exactly what they want against you better judgement they will very likely not like what they get.powertoni
    • not like what they get.powertoni

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