Sell Advertising idea
Out of context: Reply #9
- Started
- Last post
- 19 Responses
- kelpie0
its just the nature of "ideas" they're fundamentally ethereal things that don't really translate well in legal terms. How the hell do you prove something totally abstract like that came from you first? only when something is executed and has a physical form can you protect it, bind it to a time and place and call it "yours".
That's why you should play your cards close to your chest with these things. I remember pitching some work to San Miguel through a "experiential marketing" company we used to occasionally work with, as part of a campaign of ads and events they wanted to do. They themselves were taking the stuff to an ad agency who had the account. I never heard back after putting in a week or so of what I thought was pretty cool work. I was a bit pissed off.
4 motnhs later the cerveza de passion campaign launches and it looks 95% exactly the same as the mocked up as I did, with the same kind of tone to the message.
Think about that though, how on earth would i be able to say that they took my stuff and not that they just had the same idea?
Newton and Liebniz invented calculus at the same time too, you know? and another guy tried to file the patent on the telephone the day after Bell had. Ideas don't stand up on their own