Sell Advertising idea
Out of context: Reply #7
- Started
- Last post
- 19 Responses
- Horp0
^ I can categorically state that a confidentiality agreement can be shot to pieces effortlessly. It means nothing at all. To prove your idea unique (in order to assert your intellectual rights over it) the burden of proof rests with you to prove that no-one has ever had that idea before. That requires extensive research by IP specialists into all relevant advertising and marketing history... which obviously costs a fortune.
An idea is worthless to advertising agencies. They are full to brimming with people who have ideas. What counts is the application of an idea, the client's receptivity to it, the focus-group's response to it, the ability of that idea to fit into the strategy of the ad agency.
Come on... ad agencie take all creative graduates for free and pass them around for up to two years milking them for their best stuff before considering giving them a salary. They don't pay for ideas, not even great ideas.
- I sound so good when I categoically state things.Horp
- +© Advertising pay fpr experience and get the job done.********