RAC UK
RAC UK
Out of context: Reply #3
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- Horp0
This one was really their big break into the industry's mainstream awareness. They did it at a point in the mid nineties when all corporate identity work was being ground into a shmaltzy feelgood style-less mess. They yinged when all the big brand consultansies yanged. It doesn't look like much now, but at the time it was really a standout project.