Pentagram Sucks...
Out of context: Reply #83
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- Iggyboo0
I actually took a look at the majority of their identity portfolio that people were griping about. Ok, the majority of the work there shown is only taken at a snippet of what their entire branding systems are. That being said Pentagram offers a clear aesthetic that is typographic driven. I do not really care for their recent aesthetic as can be seen with their "edgy" cut off type in the nyc creative but it comes together and works on the Sak's creative. And if you look at ruby tuesdays, I have to say I really like that creative it's simple and type driven but it works. You don't need too much when doing great creative. Pentagram has it when it comes to keeping it simple, but no one, no company can always do great creative forever. But their doing decent creative imo 2 cent opinion.