denim thread
Out of context: Reply #40
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- epill0
the reason i dislike Levi's is that they have lost their brand identity, in each part of the world designing for Levi's they each do their own thing, like Levi's Japan doesnt follow any trend direction that their American counterparts are advising for the year, also each different area in Levi's has a different cut for their sample size and basic core collection cut. this causes a lot of issues in regards to the fashion of the garment itself... as each country is defining their own ideal to what the brand stands for over the brand itself defining the culture...
recently Levi's decided to destroy every pattern, every mold and every design since their inception to re-define the brand and decided to pick 1 cut as the first body for all the designers across the world to work from. the cut chozen is a very straight and narrow boot cut from the 50s 544 cut...
Levi's Japan still does their own thing and charges more than triple any Levi's around the world... but their are distinct for Japan and collectibles for the world market.
the main selling powerhouses for Levi's were the engineered, and wax coated cuts both of which have been destroyed and will never been seen for a longg time.
as the fathers of denim jeans with 5 rivited pockets to me have fallen to a new low by holding back from their customer base their best selling concepts to showcase a more basic collection to try to re-establish their brand in the market... its a good stance but to me now shuns away their heavy denim purchasing base... i used to wear Levi's a lot but not ever again...