Woo! We're changing our name!
Out of context: Reply #29
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Personally I don't really like the name, it doesn't roll off the tongue and I imagine you'll get fed up answering the phones with that, unless you are going to take lead from your logo and say "UM" when you pick up. That's what you logo say currently, UM, or MU, and it';s completely disjointed from the word. I'd lose the mark or completely redraw it into something that communicates something, and make it work with the name so there is a link and some sense.
The name just makes me think of Universal Everything, so it sounds copied and derivitive, except that it has no grandeur or humour, it just sounds... a bit pretentious.
With the cards I find there is no heirarchical sense between the company name and your name, and you're using the same typeface so any impact the company name has is diluted. I would have a typeface for the wordmark and a secondary complimentary typeface for the details.
'web design and marketing' is demoted to the same status as the address and phone etc, and again, away from the company name. It also sounds dull and unimaginitive, why can't you say web design and marketing in another way, and make it more of a strapline that will add personality to your brand, and tie it in with your name.
The mobile number has no formatting just one annoyingly long hard to use number.
all in all, just a bit dull and small time looking, despite the big UNIVERSAL name.
- why choose a name, and immediately have to shorten it? It just seems ridiculous.********
- +1 as usualkelpie
- why choose a name, and immediately have to shorten it? It just seems ridiculous.