using people in Ads
using people in Ads
Out of context: Reply #19
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- rupedixon0
the problem with financial services is the lack of tangibility of the product. and the lack of emotional engagement you get from it.
but by what you're describing it sounds like you're just putting an image of someone into your ad for no reason. how are these people connected to the concept of the ad, or are they just there as decoration? if it's just decoration then I'm with your boss, if they connect with the copy and concept then use the people.