using people in Ads
using people in Ads
Out of context: Reply #3
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- harlequino0
I would tend to agree with you. Naturally it depends the nature of the ad, the copy, and all that jazz.
I don't have any documents, but I can tell you I've rarely created any ad that doesn't include a human (where appropriate).Potentially good reason: The presence of a person in an ad immediately communicates the tone and intended demographic far quicker than any other copy or design element.
(I'm making this up, but it sounds good)