McDonald's New Packaging
Out of context: Reply #40
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- faeve0
I quite agree with CR, although I find useful to use all this new strategy (txt + imagery) if I consider Mc's view and objectives.
It still feels quite funny that one of the least healthy food chains of the world, responsible for huge dramatic changes brought to our planet not to mention how dangerous and unhealthy having their food can be, can still try using such a language that seems to be more adapt to describe an organic (or supposed to) food chain like Pret (of which Mac used to own 33% already a few years ago) or M&S.
About the design, what to say.... quite American mid 90's, nothing new under the sun, plus the use of fake old type to keep selling the idea of an American grocery or the likes of it.
Stull better than the trashy old packs, but definitively deceptive. Designers should consider ethics from time to time.