Detroit Atmosphere?
Out of context: Reply #5
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- d_rek0
Team Detroit (Wunderman, Ogilvy, J. Walter Thompson, YWR + Mindshare), BBDO and Campbell-Ewald have all made some pretty huge cuts recently. I believe CE recently let go of about 160 creatives and not long before that, BBDO did about the same. Even some smaller places like Organic are letting people go...
Whether or not these 'creatives' are any good is subjective I suppose... but really those places have thrived on automotive for years... it's their bread and butter.
If those creatives can't adapt or be entrepreneurs then I supposed it's no big loss either way. Are all the 'good' creatives being horded? Well I think good creative is always in demand, but part of what makes them good is being able to work outside of the box and not be nailed down to a corporate office environment that is solely dependant upon the automotive industry in this state - Michigan has so much more to offer than just automotive.