Poster Crit - Rybo

Out of context: Reply #35

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  • BaskerviIle0

    Ok, I normally stay out of these things, but having read this thread and seen the work so far I feel inclined to respond:

    Firstly Rybo, you need to get over your obession with aesthetics. Remember that a poster's only function (in the eyes of the theatre you're working for) is to communicate information about the show they're putting on.

    So now you have to ask yourself how you want to communicate that information, people can't digest more than one piece at a time, so decide what order you want them to take it in.

    Can you group the information into categories? which bits go together? Then which is most important? These things dictate the scale and ordering.

    Here is your information:
    --------------------------------...
    4D Dance Christmas Performance
    A mix of urban, contemporary, world and physical theatre
    Date: Tuesday 16th December 2008
    Matinee 3:00[m (£1 per ticket for all)
    Evening 7:00pm (£3 adults £2 concessions)
    Venue: MBC Theatre
    --------------------------------...

    let's label the pieces of information:
    [TITLE] 4D Dance Christmas Performance
    [DESCRIPTION] A mix of urban, contemporary, world and physical theatre
    [DATE] Date: Tuesday 16th December 2008
    [TIME/PRICE] Matinee 3:00[m (£1 per ticket for all)
    [TIME/PRICE] Evening 7:00pm (£3 adults £2 concessions)
    [VENUE] Venue: MBC Theatre

    You've obviously been given this information by your client. Don't be afraid to re-order it the way you feel is best, or even edit it.

    I would take out the word the words 'Date:' and 'Venue:' because people know what a date is, there shouldn't be any confusion as to what 'Tuesday 16th December 2008' means.

    So the ordering. I would say it should be:
    [TITLE]
    [DESCRIPTION]
    [DATE]
    [TIME]
    [price]
    [venue]

    Now you have the order you can work on the hierarchy.
    You I think the [TITLE] should be the first piece of information (what is this thing?), if that interests the viewer then they might want more clarification so the [DESCRIPTION] should come next.
    The next two piece of information are related to time, so between date and time, I would say date is more important (who cares if it's at 7pm if it was last week). The two different timings can be grouped together with their prices.
    The price (especially at between £1-3) isn't going to much of a deal breaker or selling point, more a nice bonus.

    The venue should be secondary but that depends on how well known the theatre is, so you should decide that based on your knowledge.

    OK, now you're ready to start designing the actual poster.
    You should go that process in your head every time you design anything, and it may be instantaneous, but it probably helps to draw it out and play with the ordering and scale until you're happy

    BaskerviIle 0Permalink
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    • aye that is some great input!!moamoa
    • i wish i can get this care from baskerville....typist
    • Why do all Rybo's crit threads end this way?!uncle_helv
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