Newspapers RIP?
Newspapers RIP?
Out of context: Reply #4
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- Nairn0
I worked in the newspaper industry about 10 years ago and they were shitting themselves then. Big changes were made, models evolved, subscription routes modified and online content made a priority.
For sure, these companies have taken a big hit and now have forms of competition previously unknown - but the ones who are willing to grow into new arenas will find themselves making even more money than they've known previously. 'Papers have the resources and know how to create valuable content, they have established and trusted brands that transcend the ephemerality of most websites - they just need to capitalise on their expertise. After all, running a web server is cheaper than a massive print press.
- last line = massive simplification, but you get what I mean, hopefully.Nairn