Site Crit
Out of context: Reply #18
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the layout is way too busy IMO. there´s a basic lack of structure and coherence, too many stages.
one huge problem is that the design doesn´t seem to differentiate between elements that are eye-candy, and elements that are the hard content of the given page. they all look the same, like one single illustration. the style itself is good, but from a Usability POV it fails. not a good approach for an interactive application.
It´s also unclear what the name of your firm is, like it was mentioned before. there´s obviously something wrong with the prioritisation of the visual elements, since the name of your shop is the most important piece of info that you have to communicate. the
The colours and animations are nice though.
my suggestion would be to drastically simplify the layout of the site and to balance the prominence of the different visual elements according to their given relevance, so that they don´t cancel each other out.