Bad client stories anyone?
Out of context: Reply #38
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- nadanada0
i am the creative director of a natural / organic skin care start up... really excited about it in the beginning, because the owner of the co. wanted to make it really sleek and chic. then i met the two 'consultants' - a packaging engineer who was single-handedly responsible for those bloody AOL cd-rom mailers, and a 'business consultant' who was apparently qualified because she sold jewelry in a retail shop.
i submitted some identity ideas and they literally grabbed scissors, cut them into pieces and spent an entire meeting moving the different elements around while saying 'well, i think it pops more this way.'
luckily, the owner soon realized they were hacks and fired them. now i get to do whatever i want because she feels so bad about the three months of hell. 'can you move that over just a smidge? what is kerning? that's not important right? can we get a green that pops more?'