creative brief intro.
creative brief intro.
Out of context: Reply #9
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- isakosmo0
i had the same problem after going from ad agency to in-house design dept in a company that didn't previously have a creative dept.
write a creative brief template, then have a meeting with them explaining why from now on you need them to follow it. but pitch it as though you are doing it in their interest, to save time ie the company will be saving money, sure enough the marketing boss will make them use it.
for my brief template i put in project aims, key ideas, deadlines, specs... that should be enough to start on.