Getting Laid off
Out of context: Reply #33
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- exador10
From everything I've read, and all that I've seen happening, my guess is that print design is going to get hit hardest, primarily magazine ads, that sort of thing...
look to direct mail and smaller print jobs being fairly secure, as it's not as big an investment for companies to do...
online work, websites, any kind of digital marketing initiatives look to be somewhat stable as well...from what I've seen big companies are looking to get as big a return on their investment as they can, and with online work, it can be tracked and measured far easier and more reliably than, say, a coast-coast magazine buy.....smaller shops and individuals will be making a killing if they can hustle...large shops with CD's that earn 300k are going to be in serious trouble...seen THAT a lot lately...why would company 'X' spend what few dollars they have at Publicis, or Y&R or Satchi etc...when they can go to a much smaller shop, get work thats equal in value but without the massive overhead. i think you'll see a LOT of over paid AD's and CD's getting tossed under the bus in the next few months.... one of my best friends has been independent for about 8 years now, and his business is fucking booming right now...his work is top-notch, and his price is 'just right'...anyhow, thats what i've been noticing....