Brand Architecture Issue
Out of context: Reply #14
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- Louno0
1. well, they already have a logo and a tag line which they absolutely want to keep... so i have to work with that.
2. they are trying to position themselves as the leading "wellness" company... they have a whole document that explain their values / mission and how they want to promote health beauty strenght bla bla bla
3. audience is mostly women about 20 to 40, but thats the consumer part... those are the people that will be interested by the product, but in reality, the company doesnt sell much to consumers, they sell more to retailers, spa, clinics, therapy centers, beauty salons n stuff like that...
4. They dont really have direct competitors, because once they get the rights to market a product, they have the exclusivity for that product in a specific zone... however there are many competing products, made by a bunch of different companies... for example NIVEA would be a competitor if we want to see it like this ... each product has competitors , but not the company per say because they have a wide range of products which they do not manufacture themselves...