what should the duties of a creative director be?
what should the duties of a creative director be?
Out of context: Reply #5
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- neue75_bold0
it depends where you are chippy...
this shit is so different from place to place, but personally I think the CD, AD and planner[s] need to be involved initially, with CD leading and nailing down the big picture objectives, [thinking of strategy, messaging, some idea of a rough look and feel] alongside a main copy concept... from there as a CD I'd have my AD take it in his teams hands and come up with some ideas...
But generally as a CD I'd just want to be involved sporadically and would be busy leading this same process a few times a week, so your AD should be much more operational daily, more hands on...
- thanks, i was thinking that's how it should work. i think this place is a bit low on resources at the moment maybefree_
- well this is just how I see it working properly, I am no way in a similar situation...neue75_bold
- I took an AD position at a small agency and I do it all, but I'm also a masochistic whore, so, c'est la vie..neue75_bold
- haha! aren't we all.free_