what should the duties of a creative director be?
what should the duties of a creative director be?
Out of context: Reply #3
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- harlequino0
Varies but as I understand it—
CD's usually are responsible for overall creative direction of accounts and oftimes the direction of an agency's creative strategy. They frequently come up wiht new ideas and strategies to be pitched ot clients. Also, CD's are often directly involved in client relationships, even selling new business.