"Selling" designs to clients
"Selling" designs to clients
Out of context: Reply #9
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- d_rek0
I found it helpful to 'ease' into working directly with clients. I would sit in with my CD and watch the way he handled a client. Mostly it's just learning how to take your design vernacular and make it accessible to a 'non-creative' (ie: explaining to a client why their current logotype sucks because the kerning is poor, you say "The space between the letters is uneven and the legibility suffers because of it")