Mastercard Rebranding
Mastercard Rebranding
Out of context: Reply #41
- Started
- Last post
- 56 Responses
- craighooper0
Terrible. Utter waste of money, and we all know, A LOT OF FUCKING MONEY.
Some "brand architects", invoiced for 3/4 of million for this is my guess. Bullshit.
What is w/ the need to fix something that is not broken? UPS did it a few years ago and ruined Paul Rand's masterpiece, Pepsi just did it, etc.
Some of these brands had iconic marks, and the last thing they needed to do was embark on a re-design.
Money would be much better spent improving the actual product, or how about the customer service? Hey, great idea: why not use that 1/2 million and HIRE SOME PEOPLE TO ANSWER THE PHONE.
- agreedkodap
- The rebrand of UPS was justified, shut up. The package and ribbon was out of date.marchelo
- Out of date? Really? Please present your statistical data and findings on this claimcraighooper