design for base of the pyramid
design for base of the pyramid
Out of context: Reply #8
- Started
- Last post
- 10 Responses
- ian0
Nokia aren't being altruistic here, its still all about selling phones.
They can use the processes they've developed to develop cheaper more cost effective phones for poorer regions, so in effect I think your comment on the idea of subsidising these emerging markets is true.
Is it a good thing to offer phones cheaper to 'poorer' regions, I don't know. Its a luxury item, granted one we all use every day but nonetheless I think its still a luxury item. So they will set a price on the phone that is competitive and comparatively priced so it will sell in whatever market they introduce it to, every car manufacturer does it, a compact, a mid-range and a high-end version. Its pretty much the same, no?