Bad Design Sells
Out of context: Reply #42
- Started
- Last post
- 51 Responses
- gramme0
I work for a small design studio, with a number of longstanding client relationships, some of which go back 10–15 years. We are almost never forced to sacrifice good design for the sake of commerce. I see no reason why good design and good commerce are mutually exclusive in some people's minds. Just because the client wants big images doesn't mean the packaging can't be gorgeous. That's like saying the type could never work unless set in Bello. Good design = good strategy executed beautifully.
Your boss is right that you are here to help clients move product, but as designers it's our job to use aesthetic excellence to improve movement of said products. If he thinks the two exercises are separate and non-compatible, go work somewhere else. There are many successful design firms and agencies that would heartily disagree with your boss: VSA, CP + B, Pentagram, Why Not Associates, Cahan & Associates, Michael Vanderbyl, the list goes on and on.