Bad Design Sells
Bad Design Sells
Out of context: Reply #24
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- stem0
We are confusing aesthetics with successful design. The design can only be considered a success if it meets it's objective (in this case selling ice cream). It doesn't matter if you think it's aesthetically pleasing. Do the graphics communicate the values of the brand to the perceived target audience?
As far back as I can remember in my design education (college/uni) was;
Who, What, Where, When, and Why
The magic 5 w's
Ask yourself these, then you might have a better idea of what shape the graphics should take, rather than just doing 'what you think is cool and current'