Bad Design Sells
Out of context: Reply #21
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- harlequino0
It really depends on your products/services, and it's related market. I spent a good chunk of time in direct response marketing. They have mounds of research showing that the worse and more gawdy something is, the better it often does. I frequently got hte following feedback: "Too nice. Call to action must be big. And red. In a burst."
Naturally, that's just one exmaple but you see the point.
I know we don't have a direct line t your situation, but you have to accept that when it comes to marketers (**NOTE: Marketers are their own breed and animal), here is the thing-
they don't give a flying fuck about your design aesthetic. Not one bit.You can fight that fight as much as you want, but there is no winning. Hopefully it will play out that you vut your teeth there, suffer, do some stuff, and quickly move on to a place where you actually can exercies your real vision and contribute in a meaningful way.
Just remember - all the horrible packaging, ads, etc you see around the world. SOMEONE has to do those. It's where they come from. Good luck!!
- direct marketing is considered successful if you get less than a 5% response rate. i don't get how is that is good use of marketing money.mcLeod
- ...marketing moneymcLeod
- There is oceans of $$ in it, make no mistake.harlequino