Bad Design Sells
Bad Design Sells
Out of context: Reply #15
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- stem0
kelpie is spot-on... it cost no more to design 'good' packaging than it does to design 'bad' packaging. I just think you boss communicated it very well, or you got the wrong end of the stick.
It's about understanding the end-user/buyer of the product.
Most ice-cream is seen as 'fun', almost entertainment rather than food, even the so-called luxury brands don't take themselves too seriously.