Are Designers resistant to change?
Out of context: Reply #22
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- Meeklo0
Regarding Ian's post above with the new coke bottles.
I like this too a lot, maybe because like he said, some graphic elements were eliminated, so in a way its cleaner, but the color and iconic type stayed the same, so in a way the change is not as bold as the one on the Pepsi brand.
Could this be the reason we like it more?
In a way, coke (like it or not) has always led the battle against coke, so in a way it might be good that their rebranding is not as drastic.Pepsi on the other hand needs to stand out, with the recent change they did, I think it will get attention because it looks so different, personally (and like most people here) I don't like it, the new typeface looks ugly to me, but maybe its because its so different from their previous look, and I can't accept that.
(and I don't even like pepsi that much)