The "R" word?
Out of context: Reply #32
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"Mmmmm, i dont know where you guys confidence comes from"
Aye the start of 2009 when it comes to trying to get in new work will be a challenge but im confident that there will be clients out there looking for high quality design / seo / web work. design firms will have to prove their worth to win the jobs.
Clients will hopefully realise that going for a company that is "cheaper" is a BAD move (like they all do eventually anyway lol) and that they would be better making an investment in GOOD work.
Clients will also be looking for the most economic way to reach their audiences too, so Kharram, yeah definitely reckon it will be the interweb that everyone will be shooting for rather than spending money on getting lovely expensive brochures printed out or expensively designed annual reports.
Folk are doing that already though. The British HEart Foundation with their lovely annual report site online. When was the last time you were given a healthy budget to do a 'Print' annual report. I bet it was 3+ years ago! Folk are opting for the interweb now.
Those links you gave are for advertising budgets - thats completely different from websites and annual reports etc.
A lot of advertising is just an excuse to spend a shitload of money on something that probably wont ever yield the same return.