LEED for design?

Out of context: Reply #10

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  • sabatizer0

    I'm asking for anything you may have heard of towards either individual pieces or toward a business.

    Personally I think this wouldn't be for businesses, I would assume it would be mainly for individual major design pieces (i.e. annual reports, corporate brochures, etc.) put out by major corporations. Many already have 6 or 7+ figure marketing budgets toward communicating their environmental values, so I don't think this would be a stretch - especially if the certification would be as well-promoted as LEED, in which case certifying something would have a return on investment based on a degree of PR value. Of course the difference is developers use LEED to help market buildings to investors, whereas design pieces need less of a sell to shareholders or consumers so there is less incentive.
    The power of this though is that those larger corporate budgets would help fund the creation of a benchmark scenario that smaller companies can aspire to (without everyone necessarily having to certify every minor piece). Much similar to a developer using sustainable best-practices for their 7 townhome development without chasing a LEED cert.

    I'm not convinced that this would work - or is even a good idea, but I do think it is defiantly worth discussing, and therefore wanted to start by seeing what has been tried or discussed before.

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