Five redesign ;(
Out of context: Reply #79
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- kelpie0
I think you nailed it earlier Helv, but I take the opposite view.
5 was last to emerge of the terrestrial channels and has had difficulty cementing its position as a peer of those other 4 over the last 10 or so years. From the get go it didn't have the leg up or mandate of 4, or the revenue and bedded in position of ITV (which is struggling itself, regardless), or the history, license fee money, or institutional status of the BBC. The Spin redesign struck me at the time as an attempt to elevate its status through a rebrand because they weren't able to elevate the content. To be honest, lovely looking as it was, the Spin ID always sat as kind of incongruous to the what the channel were actually offering.
Now everything has changed in the last 5 years, everything, as digital has taken hold and there are now many more channels of similar standard competing with 5. Not with the others, who have their own digital networks of channels and a more solid position with the viewers anyway. but your Dave's and UK TV Historys, the new one Watch or whatever; these are all new channels and new brands muscling in on 5 in particular. This means that the old Spin ID is in desperate need of being redone so that 5 can position themselves as a superior offering to the new digital channels, rather than an inferior offering to the old terrestrial channels, with a BRAND NEW LOOK!!!!11111!!!!!!!! which directly competes with these others.
For me, even though I agree on its *form* being less attractive than the old, the new logo puts them in the right place to be in relation to the new digital channels, and allows them to spend their greater cash on getting a bigger share of the now more spread out viewership.
Also, sorry, but I think a lot of people are looking at the beautiful old brochures, the simplified modernist style, the nice wall prints etc etc and judging this on the purely aesthetic and subjective level and missing the point a bit.
just my opinion, just enjoying the debate. I'm sure someone with more knowledge of TV can easily come along and blow my argument out the water.
- Some interesting points there Kelpie, it's about time we talked about design again in here, for a change :Duncle_helv