Five redesign ;(
Out of context: Reply #64
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- uncle_helv0
I don't see the need for a re-brand so soon after Spin (2002), I mean 6 years is f*ck all, especially when you look at the other institutions, C4, BBC, and I'm sure itv only re-branded to step away from the mess the itvDigital collapse caused.
To me it shows that the channel is struggling to workout what it is? and this is reflected in it's current output (a shoddy version of Top Gear, Home & Away, Neighbours and an engineering show presented by Rimmer from Red Dwarf) So I perhaps understand why they might look to change, to avoid been totally left behind and to try show it was still relevant amongst the vast amount of digital TV channels out there.
Compare it to Channel 4 who continually seem to get it right, and have IMO raised the bar with their on-air spots and E4 etc, and BBC have have even recently trying something different which I don't really like (dancing hippos etc) but I felt there was enough character in what they had to keep it looking fresh!! yes change their approach, get new innovative directors in, but the logo was fine, I don't think they have made an improvement, with this re-brand, unless their content/output improves!!!
- ...but much as we love channel 4's branding...they are in dire trouble. Maybe Five is re-aligning itself to a lower common denominatorbabaganush
- common denominator...FUCKbabaganush
- Fuck for the overspill of text not calling you a fuck haha :)babaganush