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Out of context: Reply #25484

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  maybe try some plain(er) English

  "We need a 'big idea' that has the flexibility to communicate our clients' message across a number of different media, and within a number of different channels. The concept may be more diffuse in certain situations, but there must be a consistent and recognisable tone running throughout.

  Our main aim is to 'spread the word' in a carefully considered user journey. This includes banners linking through to applications on the site that motivate the user with incentives. We also aim to make use of social media and viral marketing to create further interest."

  I prefer spookys first one

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  • This is good. Sounds professional and bullshit free.SkyPoo
  • much better except for
    "carefully considered user journey"
    
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  • cheers max, sounds indeed like real english from a sane person. Ended up not having to do the doc but came up with about 50 ideas instead this morning ;)kelpie
  • some decent ideas instead this morning :Dkelpie
  • no probs. congrats on the brainwave.
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