how to crit
Out of context: Reply #17
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- sherm0
@ peterorpete
i was kinda diplomatic at the same time now that i reread it.
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Thanks for the inquiry. Here are my comments:
Whats not going on...
This site sells active wear but upon first impression, I don't get the vibe of a brand that represents an active lifestyle.
I'm not sure of the focus of the design of the site also. It appears to mimic aspects of a print based wholesale ordering catalog.
So it may be focused on wholesale opportunities rather than directly selling to customers themselves.
The design also needs an overhaul. Some people attribute design of a website to the quality of the products it sells.
You want a clothing site to wow people and suck them in to where they are saying to themselves:I want to be a part of this.
I want to buy this,
This is who I am or who I want to be.Right now that message is not being delivered.
What needs to be going on...
The design to reflect the lifestyle of an active person. The clothes are a tool but the brand is what makes the identity.
The images of the products shot over again. Showing people how other people wear the clothes while being active will instantly draw them in.
The contact page. This needs to work and lead to a form where you can ask a question or send a comment along.
An about us page. The company is all about active wear. I think the site should discuss this a little more.================================...
I provided these examples of active lifestyle brands
================================...Check this site out for an idea of what I'm talking about and what to aim for. Different companies but the brand and the lifestyle are prominent.
http://www.ridesnowboards.com/ho…
http://www.k2snowboards.com/home…
http://www.burton.com/default.as…
http://www.nike.com/jumpman23/ho…================================...
and then i asked for money