Kokoro & Moi
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MASSIVE TIMELINE
Syrup Helsinki to Become Kokoro & Moi
Design agency Syrup Helsinki is changing its name.
The new name, Kokoro & Moi, will be in use as of 4 January 2008.
There are two acquisitions behind the name change: Syrup Helsinki's parent company, the New York-based Syrup LLC, has been acquired by the international digital agency network LBI International AB, and Syrup Helsinki founders Teemu Suviala and Antti Hinkula have acquired the whole share capital of Syrup Oy.
"We had two options: either transfer to work for a big international chain and relocate to Amsterdam or New York or establish an agency that collaborates closely with this chain but remains wholly independent.
We chose the independent path," says Teemu Suviala.
"This new ownership arrangement allows us to operate more flexibly in our markets in the United States, Europe and Japan.
It also ensures that our design competence remains at the disposal of all our clients."
The design agency Kokoro & Moi specialises in brand, corporate and product identities, creative direction, art direction, graphic design and consultancy.
Their innovative expertise covers both traditional and digital channels.