Marketing/Contacts Lists

Out of context: Reply #9

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  • blaw0

    @johnnnnnyh's friend -- There's more to it than just purchasing a list. Obviously the marketing/promotional materials have a large impact upon the success, but there are other elements as well. Was the list comprised of the appropriate demographic/target market? Were there defined goals/action items for the campaign? Were there follow up calls made to recipients?

    A blind mailing is not exactly set up to succeed.

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