Logo Crit
Logo Crit
Out of context: Reply #28
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I'd say the all lack some sort of "identity." there is nothing there in the content of the word or its presentation that is identifiable, either literally or thematically. there is nothing that delineates these type treatments from any other.
I would advise thinking about the service they provide as much as the image (in terms of vernacular) they want to lead with. and develop a concept for the identity, something that it will confer on the audience